Mobile Marketing: Discover How To Create Your Strategies

Have you ever seen ads while playing games, browsing websites, playing games, or reading the news?

This is the purpose of mobile marketing, which, through tracking cookies and algorithms, identifies the user’s last purchase searches.

Thus, it consists of promoting more interactivity, engagement and influence, so that consumers can make purchases via cell phone. It is a very effective sales model, since the smartphone has become a crucial part of the daily lives of everyone in the world.

What are the best practices for Mobile Marketing?

With the increase in the use of cell phones to make payments, fintechs are investing heavily in mobile marketing. Payments can be made using NFC, which is contactless technology. To do this, simply register the card in your cell phone’s virtual wallet, have an internet connection, and you can make your purchases.

Another way is to register the card directly on the virtual platform or pay directly through your bank’s app. Convenience is always at the consumer’s fingertips.

That’s why we’ve put together some examples of how to implement mobile marketing strategies in practice. Check it out!

Invest in interface in UX Experience

Access to the chosen payment and advertising platform or application must have an intuitive interface, so that any user understands how to perform the steps to achieve the desired functions.

It is important that the interface is responsive, that is, that it adapts to all types of cell phones, whether iOS or Android. The screen must fit perfectly, to provide a comfortable view and improve usability for customers.

Most used tools

• Advertisements or posts on social media: Facebook and Instagram, Tik Tok and Whatsapp;
• Sending SMS, whether a discount coupon, promotional code or invitation to visit the application;
• Bluetooth, which is proximity marketing, can be used to share catalogs or other information;
• NFC, for contactless payments;
• Responsive websites that adapt to any screen size;
• QR Code, which directs you to a web page or payment;
• Waze or Google Maps, which promote more precise and efficient location;
• Google Voice: allows searching via voice command;

Waze or Google Maps

Identifying the location where your website is most visited helps you identify a concentration of potential customers. This allows you to create more targeted campaigns that reflect local language and customs.

The better your segmentation, the easier it will be to capture leads and make conversions. This is a strategy widely used by brands.

Example: You have a shopping mall app downloaded and have enabled geolocation. When you are near the mall, you can receive recommendations for stores, restaurants and even discount coupons.

Create more humanized content

Make the customer identify with the brand; the proposal needs to be close to your audience. The content needs to be more friendly, humanized and even more fun. This should be applied from push notifications to emails sent.

An example: “ Your management reflects the image of your business.”This phrase was created for users to create corporate accounts and cards for each type of business. This way, each profile will have its due attention, which makes management easier.

It is important to always be aware of trends, memes and use a more youthful and fun language to attract customers to open the APP.

Have control over your expenses

To keep your mobile marketing payments up to date, control your budget and give your team more autonomy to create ads, you need an e-commerce account that has a card for each type of expense, so that no one exceeds the limit and gets lost when reporting costs.