The Secrets To Becoming A Successful Traffic Manager
You’ve probably heard the term paid traffic before, right? But do you know what a professional in this area does? What are the main activities of a paid traffic manager in their day-to-day and why is this one of the most sought-after positions in digital marketing ?
Read on for all this and much, much more in this full article about the subject below.
What’s paid traffic manager?
A paid traffic manager is an employee of a company seeking ways to display his website and product to more people.
How it does this is through PPC campaigns or by the buying of banners ads which have been distributed on different website pages.
This professional can be in-house or work on a freelancing basis, according to one’s preference. In general, this professional comes with an experience in the area of digital marketing and knowledge about how to run a successful PPC campaign.
He is also familiar with different types of platforms and media – such as Facebook Ads Manager, Twitter Ads, and LinkedIn Ads – that are used for online advertising.
What does a digital traffic manager do?
A paid traffic manager is responsible for creating and implementing strategies to increase the number of visitors to a website , which ultimately leads to increased sales.
Professionals in the field can do this by creating campaigns with different search engines (such as Google Ads or Bing Ads ) that allow users to make purchases on the site.
They can also create campaigns with social media platforms like Tik Tok Ads and Pinterest Ads , which are tools known to have high conversion rates due to their target audience.
A paid traffic manager also creates ad copy that attracts visitors and converts them into customers . They manage important aspects of campaigns, such as:
- Track results;
- Make adjustments based on performance metrics;
- Use data collected from these campaigns to make more assertive decisions;
- Understand the best way to promote products or services through paid advertising channels.
The main functions of a Traffic Manager
As a traffic management specialist , it is crucial to clearly understand the specific functions performed by this profession. While some professionals in this field may be involved in multiple tasks, we will focus on the common and widely accepted demands of the market.
Here are the main functions of a Traffic Manager:
- Conduct keyword studies and target audience analysis to support the planning and implementation of strategic campaigns.
- Develop strategies, planning and optimization of paid media campaigns, ensuring the efficient allocation of financial resources.
- Proper budgeting is appropriately allocated and tracked through all paid media platforms for the best outcome in terms of efficiency and potential return on investment.
- Track the performance of paid media campaigns, thereby in control of ad spend and able to make this continually better and use this.
- Create and configure accounts, profiles and campaign managers across multiple tools and channels, according to customer needs.
- Evaluate campaign performance and its impact on marketing strategies, working closely with account managers or marketing analysts.
- Create reports and dashboards to measure campaign results, providing crucial insights into the “why” of performance and specific actions for future improvements.
It must be mentioned that functions may differ from agency to agency and company to company, but other duties and abilities may be required based on the agency or company.
Thus, it is not necessary to accommodate the complexity of that work and be ready for expanding this list based on the specific requirements of each project or client.
What is a traffic manager paid?
On average, the paid traffic manager salary stands at $2,500.00 a month . The opening salaries for such managers with less than five years of experience are thus set at these levels. In fact, the salary can go as high as $7,759.00 depending on seniority levels.
Additionally, benefits such as health, dental and life insurance plans may also be offered for this position.
Many professionals work independently and provide services to different companies at the same time, charging a fixed amount for the service provided or obtaining a percentage of sales.
Although undertaking this area is quite challenging and competitive, there are many opportunities in the market for people who want to become successful professionals.
The importance of Traffic Manager in today’s market
Within teams, companies and agencies, these professionals have increasingly taken on a leading role for several reasons.
One of the main reasons is that campaign strategies can vary considerably, but studies indicate that between 50% and 70% of the effort needs to be directed towards the top of the funnel.
This is because once a visitor converts into a lead, they become a valuable asset to the marketing team and can be involved in other campaigns, touchpoints and future actions.
In this sense, the Traffic Manager plays a crucial role, ensuring an adequate volume of visitors and leads for the continued success of the implemented strategies.
Furthermore, it is important to highlight that the current market faces a growing shortage of good Traffic Management professionals .
With high demand and the increasing number of companies migrating to the digital scenario, having a competent Traffic Manager is not only necessary, but becomes a competitive advantage for marketing teams.
Having an experienced and qualified professional in this position is vital to optimizing results, outperforming the competition and achieving long-term success.
Therefore, it is undeniable that an efficient and strategically focused Traffic Manager is essential to boost the performance of any digital marketing strategy.
Your ability to create and develop impactful campaigns and manage the continuous flow of visitors and leads is what drives the growth and success of today’s marketing teams.
How to become a traffic manager?
To pursue the profession of traffic manager, you must have the following skills:
- A strong knowledge of PPC;
- Excellent writing skills;
- Attention to detail;
- Willingness to learn new skills as they emerge in the industry.
We’ll explain more about each skill below. Keep reading!
A strong knowledge of PPC ( pay-per-click ).
The world of paid digital traffic is a complex one. There are many different ways to get your brand in front of the right people, and it’s up to you to figure out how to do it .
While there are many skills required for this profession, one thing is certain: knowledge of PPC ( pay-per-click ) is paramount.
How do Pay per clicks work? Every time a user clicks on an ad displayed on a website or app , you will be charged. And provided you have enough money available in your account to start working on your top keywords, your campaign is all right.
An understanding of how to use Google Analytics
Google Analytics is an online tool that allows you to track the number of visitors to your website .
It also shows where such visitors originate and what they do when they are there. You can view the path they take through your website and learn about their behavior.
You can use the information so that you make such improvements in terms of the usability and navigability of the site. Then it is easier for people to find what they want, thus making your business grow as well as increasing sales.
Good writing ability
Sure enough, one of the most vital skills you can have as a paid digital traffic manager is writing- particularly if you decide to become a freelancer .
Whether you’re a big superstar who takes care of the entries in your blog quite nicely or you use your blog just as a watering hole and speak about your daily activities, the key thing is that you can write well. This is what distinguishes the good from the bad, although their skills and industry knowledge may be the same.
Attention to detail
In some situations, a traffic manager will have to manage multiple ad accounts at once. They will need to carefully monitor their performance and make sure they are meeting their goals .
This means having excellent communication skills, as well as an attention to detail to spot trends quickly.
Willingness to learn new skills as they emerge in the industry
The world of technology changes all the time, and new media emerges all the time, so the traffic manager needs to be willing to learn new skills as they emerge in the sector .
It’s also interesting to know how to interact with people from all walks of life, from social media influencers and celebrities who have millions of followers , to regular people who just want everyone to see their photo on Instagram.
What are the types of digital traffic managers?
The online advertising market is very broad. Because of this, many people end up becoming professionals in certain areas. Below we will present some of them!
Social Ads Traffic Manager
Professionals dedicated to ad management need to have knowledge of different platforms. However, there are those who prefer to specialize in social media ad systems .
Currently, the most prominent social networks at the moment are:
- TikTok;
- Instagram;
- Youtube;
- Twitter;
- Facebook;
- LinkedIn.
Therefore, this type of manager must have extensive knowledge about how these platforms work and understand the behavior of their users to extract the maximum possible results.
Internet Traffic Manager
The internet is a very broad field for advertising, and those who master the best tools can get ahead of their competitors.
Currently, the main advertising tools on the web are:
- Google Ads;
- Amazon Ads ;
- Bing Ads;
- Yahoo Ads.
As the field of technology changes all the time, it is necessary to pay attention and stay tuned to the emergence of new platforms that are more attractive and necessary.
