See How TikTok Ads Work And Invest In This Rapidly Growing Social Network

Haven’t you ever wondered how ads work on TikTok? That’s probably the question of almost every manager in charge of traffic, as it is a new paid media channel available in the market .

With tools on TikTok Ads, you may create various forms of paid advertising and determine what kinds of videos are published on this social network and what types of videos take up the majority of space there, thus being able to create more assertive advertising videos.

As a guide to the wonderful world of TikTok for Business, we’ve created this concise guide for you. Keep reading to learn more!

What is TikTok Ads?

TikTok Ads is the platform that lets you place ads on videos or hashtags on this social network that has been gaining ground for creating and sharing short videos.

Through TikTok For Business, one can offer dedicated solutions to companies willing to invest in this media and run ads that can reach a large audience of potential customers .

How does TikTok For Business work?

TikTok Business operates in a very similar way to the Facebook business manager. You get access to TikTok Ads and then an option to choose from a variety of ad types and formats for whatever you’re trying to accomplish.

There are currently four ad formats available :

• TopView;
• In-Feed Ads;
• Hashtag Challenge;
• Brand effects.

Once you’ve chosen your format, you can add your creative and start running your campaign.

Like other paid traffic management platforms , TikTok Ads uses the auction strategy , that is, you pay per click, per view or per impression.

This way, you can add a budget that must be spent during the campaign period and the type of delivery: standard or accelerated.

With standard delivery, your budget is distributed evenly across the campaign dates. With accelerated delivery, you use up your ad spend as quickly as possible.

How to create an account on TikTok Ads?

To create an account on TikTok Ads , you must:

1. Access the TikTok For Business page;
2. Click on “ Create Account ” in the top right corner of the screen;
3. Add your email, password and password confirmation;
4. Hit “Send Code” in the “Verification Code” area.
5. In the security captcha, select two objects with the same shape;
6. You will receive a code in your email. Copy and paste it into the “ Verification Code ” field;
7. Accept the commercial, privacy and service terms;
8. Click on “ Sign Up ”;
9. Done, your account has been created successfully.

If you already have a TikTok account, you can log in with it .

Once the account is created, simply fill in the requested information and access TikTok Ads Manager.

How to log in to TikTok Business?

To log in to TikTok For Business, you need to:

1. Go to tiktok.com/business ;
2. Select “Create Account” by clicking the button located in the upper right corner.
3. On the next screen, click on “ Log in ” in the upper right corner;
4. Add email and password and click on the “ Log in ” button;
5. Now you’re all set to log into your ad account.

How to advertise on TikTok Ads?

To advertise on TikTok, you need to have an account with the social network manager. After that, you will need to create a campaign.

See the step-by-step guide below to create an ad campaign on TikTok:

1. On the website dashboard, click on the “ Create Ad ” button;
2. Choose the objective and add the campaign name;
3. Set up the budget and click “ Continue ”;
4. Create ad groups;
5. Select the type of promotion, placements and segmentation;
6. On the same page, set up your bidding strategy and budget schedule;
7. Click “ Next ” in the bottom right corner;
8. Add your campaign videos and images and click “ Submit ”.
9. Done! Now just wait for the ad to be analyzed so that it can start being published.

In the custom creation version, which we explained above, there are other fields that can be selected such as creative optimization, A/B testing and other options.

It is also possible to follow a more simplified ad creation process . The configuration options are more limited, but for those who are just starting out in the world of ads, it can be a good option.

TikTok Ads Manager Ad Types

In TikTok’s ad manager, you can find different ad formats. However, there are four that are most commonly used in the market, and we’ll explain each of them below.

It is important to note that not all are available for all types of accounts or regions, okay?

TopView Ads

TopView is a way to highlight 15-second videos on social media.

TopView ads show your video prominently on the user’s screen as soon as they enter the app.

With this option, the user is required to watch the video for at least three seconds until the navigation buttons appear on their screen.

In-Feed Ads

TikTok’s In-Feed ads are displayed on a user’s screen while they are using the social network .

This feature is very similar to Instagram, when we drag the images upwards and come across a sponsored photo or video.

Hashtag Challenge

The main objective of the hashtag challenge on TikTok is to promote user engagement on the social network with a specific campaign .

In this format, the #promoted will appear prominently to people on TikTok with videos of the challenge.

This format is ideal for boosting a specific brand campaign organically with a little push from the ad.

Brand effects

Branded advertising is a way for advertisers to target specific audiences on TikTok.

For example, you can create filters specific to your company and promote them for more people to use.

Therefore, the more people use it, the more your brand will be perpetuated on the social network.

What is TikTok’s CPM?

Tiktok’s CPM varies depending on your campaign settings. However, the minimum daily budget that the platform accepts is R$20.00 .

It’s not one of the cheapest on the market, but it’s still within the average of paid media tools.

Other resources for advertising on TikTok

In addition to its paid advertising manager, the video social network has other tools that help managers create campaigns more assertively.

See below!

TikTok Ads Library or Creative Center

This TikTok tool is perfect for you to stay up to date with what brands are doing and understand which creatives are most successful on the social network .

In it, you can still filter alternatives, such as:

• View ads from certain countries;
• Select a specific industry;
• Choose the objective used in that campaign;
• Determine other more advanced settings.

Plus, you can see which ads have the best CTRs, best reach, and best six-second view rates .

Another interesting filter is time. You can see the most successful ads in the last 7 days or 30 days.

With the opportunities this tool offers, your ads will be able to have an increasingly better ROI!

TikTok Ads Academy

Aiming to professionalize and assist agencies and people who work with the advertising manager of this platform, Tik Tok created an area of ​​courses, live streams and individual classes focused on teaching successful strategies using the advertising manager .